LainaRauma.com

LainaRauma.com

For Laina, we created an e-commerce site on the Shopify platform. The site was originally built on WordPress using the Woocommerce plugin, but this was back in 2012-13 and Woocommerce wasn’t the powerhouse it is today in 2017, so we had issues when the site started getting a lot of traffic. Also, back in those days, WordPress required a lot of maintenance to keep up with security updates so we opted for Shopify and it solved the headaches of payment gateways as well as managing email sign ups with its straightforward integration with MailChimp. Of course, these issues have all been addressed in WordPress today and there are plenty of good reasons to stay with WordPress for an ecomm site, but we still prefer Shopify for our higher volume clients.

To promote her store we ran social media campaigns on Facebook, Twitter, and Instagram. Laina has her own style of self-promotion and it works very well. With over 150k Instagram followers, and two million plus unique visitors to her sight in the past 3 years, we call her project a major success even if we can only take a small part of the credit. The Laina Rauma brand has good traction and is growing strong.

We can do the same work for you. The rest of the game is up to you.

website: lainarauma.com/

 

Your website NEEDS to look FRESH

Your website NEEDS to look FRESH

Take a look at these sites.

Look at the flat, clean designs, the intuitive navigation, the use of video and color. Images that reach right to the edges of the screen.

These sites are using the latest technologies such as HTML5 and CSS3. These aren’t merely buzzwords but make the difference between your site looking great on all devices (including cell phones and tablets) or a total mess!

Have you checked your web analytics recently? What percentage of your website visitors are arriving on your site using a smartphone or an iPad? Is your site ‘responsive’, resizing itself dynamically and looking great for EVERY user that wants to buy something?

Some sites look great on a PC and terrible on a phone. Most people start their search for local products and services using their phone.

How does YOUR site look? Are a large proportion put off from buying or furthering their interest because your website looks broken? How much lost revenue has that already amounted to?

Your website must be designed.. for YOU

Your website must be designed.. for YOU

With over 500 websites created every minute – or 720,000 each day – it pays to understand what is really going on out there so you don’t waste your money and time with even the most well intentioned designer who doesn’t understand your business.. or theirs.

5 Must Do’s for success online..

In this short report we’re going to show you exactly how many websites are failing over and over and again in their main purpose: to be your shop window on the Internet and make you money. If your web guys have left you in this situation, don’t worry! We’re going to highlight one by one what they are and what you need to fix them and stop losing money every day, and become more profitable in 5 steps.

Must Do #1. Your Website must be designed for YOU

First, a little exercise. Before we can start to see if your website is doing its job, we need to determine your target market. To do that, take a few minutes and write down answers to these questions.

  1. Who are your customers? (General demographics)
  2. What are their goals? (External)
  3. What are the biggest problems they’re facing?
  4. 7-10 Biggest fears and frustrations?
  5. 7-10 Biggest wants and aspirations?

Now here’s the thing your web designer should have done when he or she sat down with you.

When your potential customers arrive on your site, does the design address the above? Are there clear calls-to-action directing your users to what you want them to do? This could be to leave contact details, or call a phone number for example.

Time and time again we see poor design where the user is not entirely clear what he or she needs to do next. If the user has to do any unnecessary scrolling or click through to another page, then you have already lost 20%-40% sales right off the bat.

People lose interest quickly and good design stops that from happening.

Note that good design isn’t the same as pretty design. Many pretty designs have been created by web companies with no concept of marketing. Good design leads your target customer to a goal. And that’s where your sales come from.

Is your current website maximizing every opportunity to make sales? If it’s not, then you’re leaving money on the table and someone else is picking it up.

Next: Must Do # 2. Your site needs to be quick and active (not lazy)