There will always be a large percentage of people who will arrive on your website and not take the action that you would like them to do. You may think that’s a fact of life. Many websites say ‘goodbye’ to these users and do not appear to care.

But consider this:
Let’s say your website is converting at 15%. 15 out of every 100 people who visit your site are either leaving their details or buying a product etc.

That is a very good performing page.

But that still leaves a whopping 85% who click away from your site, most likely never to be seen again. That’s a huge proportion of sales that are being lost.

Let’s say that that was a way to bring these people BACK to your site, and point them to a page that acknowledges that they were here before and that we want to do something for them to convince them.

Imagine you converted 15 more out of the 85. Well you have just doubled your sales, and you did it with the power of retargeting.

The five top reasons you should be retargeting your website visitors are as follows:

  1. Retargeting gets better Click Through Rates and Conversion %
  2. People need several touch points prior to purchasing decisions
  3. Ability to Include and Exclude lists for better ad management
  4. Ability to Focus on a specific Product or Service
  5. Retargeting is Less Expensive than other Pay per Click Advertising

Retargeting ads are proven to have better click through rates and conversion percentages that other online advertising options.

“The average click-through rate for display ads is 0.07%, and the average click-through for a retargeted ad is .7%”
-Source CMO.com

This will have a profound effect on your business by reducing the amount of money spent to acquire a new customer. It will also mean more effective brand recognition because with greater clickthroughs and engagement, come lower costs and thus more brand exposure and recognition in the marketplace.

This will have a profound effect on your business by reducing the amount of money spent to acquire a new customer.

It will also mean more effective brand recognition because with greater click-throughs and engagement, come lower costs and thus more brand exposure and recognition in the marketplace.

What’s not to like? 🙂

It is said that a person needs to see an offer more than 4 times before they make a buying decision. It’s just human nature. Retargeting allows you to get that message in front of prospective customers several times.

 

90-98% of visitors don’t buy or take action on their first visit.
-Marketing Sherpa

HOW DOES RETARGETING WORK?

As you can see, it is a genius strategy that gets you more sales, period. Another huge benefit if retargeting is the ability to segment your lists. This means you can create a list of people who visit your sales page and then another of people who have bought.

You can do this for each product and service you offer. Then when you create your retargeting ad you subtract the buyers list from the overall list of product viewers.

Strategies like this have several benefits, the biggest of which are being more efficient with your ad spend and not burning out your buyers by having them see ads for products they have already purchased.

This is the definition of efficient advertising and one of the major factors in why retargeting is essential for your business.

Let me tell you this: retargeting ROIs of 300%, 400%, 800% and even more are quite common.

Retargeting is the single biggest thing that has happened in internet marketing since Search PPC in Google.

You can take advantage of this now and your competitors will be wondering what hit them!