With over 500 websites created every minute – or 720,000 each day – it pays to understand what is really going on out there so you don’t waste your money and time with even the most well intentioned designer who doesn’t understand your business.. or theirs.
5 Must Do’s for success online..
In this short report we’re going to show you exactly how many websites are failing over and over and again in their main purpose: to be your shop window on the Internet and make you money. If your web guys have left you in this situation, don’t worry! We’re going to highlight one by one what they are and what you need to fix them and stop losing money every day, and become more profitable in 5 steps.
Must Do #1. Your Website must be designed for YOU
First, a little exercise. Before we can start to see if your website is doing its job, we need to determine your target market. To do that, take a few minutes and write down answers to these questions.
- Who are your customers? (General demographics)
- What are their goals? (External)
- What are the biggest problems they’re facing?
- 7-10 Biggest fears and frustrations?
- 7-10 Biggest wants and aspirations?
Now here’s the thing your web designer should have done when he or she sat down with you.
When your potential customers arrive on your site, does the design address the above? Are there clear calls-to-action directing your users to what you want them to do? This could be to leave contact details, or call a phone number for example.
Time and time again we see poor design where the user is not entirely clear what he or she needs to do next. If the user has to do any unnecessary scrolling or click through to another page, then you have already lost 20%-40% sales right off the bat.
People lose interest quickly and good design stops that from happening.
Note that good design isn’t the same as pretty design. Many pretty designs have been created by web companies with no concept of marketing. Good design leads your target customer to a goal. And that’s where your sales come from.
Is your current website maximizing every opportunity to make sales? If it’s not, then you’re leaving money on the table and someone else is picking it up.
Next: Must Do # 2. Your site needs to be quick and active (not lazy)